Importance of SEO to help get more customers

Importance of SEO to help get more customers
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Improve your search engine ranking

It’s estimated that over 90% of internet searches are conducted through Google. Additionally, Bing, the second most used search engine, is estimated to account for only 2.8% of online searches. These figures demonstrate the importance of SEO and the need to have a well-structured SEO strategy focused on Google to increase the chances of businesses being found online and, therefore, acquiring new customers.

What is SEO?

Have you heard of SEO but are unsure what it is exactly? SEO (Search Engine Optimization) is a set of techniques used to improve the ranking of a website in search engines like Google or Bing. With a good SEO strategy, your page will appear in the top search results that users perform, which will increase the visibility of your company on the internet.

How SEO helps increase business sales:

A good SEO strategy not only improves the positioning of your page in different search engines, but also increases the quality of traffic that arrives at your website, as search engines are networks of intention. This translates into more visits from people interested in your products or services, which increases the chances of them making a purchase. Additionally, SEO is a long-term strategy that will help position you as a leading company in your sector.

Importance of SEO to help get more customers

Internal factors

To improve the SEO of your website, it’s important to work on internal factors, i.e., our sitio web. This includes optimizing the titles, descriptions, keywords of each page, as well as improving the structure of the website, code, and loading speed. Good design and easy navigation are also important to improve the user experience, as well as hiring fast and reliable hosting.

Creating a keyword strategy is essential, which can be done through keyword research with tools like “Google Ads” or “Semrush,” among others.

Examples of keywords or phrases:

  • barista course in Tampa
  • rug cleaning in Miami
  • floor polishing in Fort Lauderdale
  • exterior painting experts in Saint Petersburg

External factors

In addition to internal factors, it’s also important to work on external factors to improve SEO, within which we can find, for example, the creation of quality links that point to the website, presence on social media and management of customer reviews. The higher the authority of your website and the quality of the links pointing to your site, the better your ranking in search engines.

One of the factors that can make a difference in the company’s SEO strategy is to have a well-optimized profile on Google My Business or Google Maps, where all the information displayed to users can be centralized, such as: business address and location or different branches, phone number, description, reviews, hours, website, description of products and services, bookings, among several others. One of the most relevant features of having a profile on Google Maps is that it displays results based on location to users. You can also post events or news.

Measurement and optimization tools

To measure and optimize website SEO, there are tools like Google Analytics and Google Search Console, although there are many more. These tools allow you to analyze your website traffic, know the keywords that users use to reach your website, and see the areas that need improvement.

As an SEO agency in Tampa, at Duocollab, we can help you start or improve your website’s SEO and help you get more customers.

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